Nilsson Group

Intro

The family-run Nilson Group - whose mission is to make shoe shopping easy, fun, and inspiring - was established in 1955 and has now more than 200 stores, with approximately 2,000 employees, in Sweden, Norway, and Finland.

Key Results

• Development of ‘runner’ functionality

• Far less IT ‘maintenance’ to worry about 

• More time for team development rather than fixing POS problems

• Easy integration with other solutions

The Background

Nilsson Group are one of Scandinavia’s leading footwear retailers with brands like DinSko, Nilson Shoes, Skopunkten and ECCO. Delivering a best-in-class CX - and having the technology to support that - is what drove the need to overhaul their IT architecture. 

The Challenge

Anders Ammilon, Business Process & IT Development Manager at Nilson Group explains the challenge they were facing: “The previous platform we were using was built with old technology and couldn’t perform like we needed it to. Just adding a feature like contactless payments would have taken a significant period of time and would have cost us a lot of money.

“We thought we could get around this by building our own app to handle unified commerce but we realized our time and resources would be better spent finding a best-of-breed solution like Sitoo.”

The Solution

Their search for a best-of-breed unified POS led them to Sitoo.

Anders Ammilon continues: “Trying to cope with unified commerce features like stock handling and inventory management in our own app was hard, as was making sure all the legal requirements related to the system were being met - with Sitoo it was easy. 

“And now we also have far less maintenance to worry about and can focus on important things like team development instead. Furthermore, we’ve been able to scrap old systems and make our IT environment much stronger and more flexible.”

The Outcome

From day one, the relationship between Sitoo and Nilson Group has been strong and has led to fast implementation and roll out alongside the development of exciting new features in the software like the runner functionality Nilson Group will be using to improve their in-store experience. 

Anders Ammilon adds: “Sitoo integrates seamlessly with Voyado, the CRM solution we’re using, which makes it easy for our associates to provide a more personalized service to our customers. It also integrates with Epi, our ecommerce platform, meaning online orders can be picked up and returned in our stores. And, because Sitoo is so simple to use, it makes training of our associates easier and quicker, giving us even more customer facing time.

 “Sitoo integrates seamlessly with Voyado, the CRM solution we’re using, which makes it easy for our associates to provide a more personalized service to our customers. It also integrates with Epi, our ecommerce platform, meaning online orders can be picked up and returned in our stores. And, because Sitoo is so simple to use, it makes training of our associates easier and quicker, giving us even more customer facing time.”