Danish-based brand Shaping New Tomorrow started in 2015 when three childhood friends set out to change perceptions around traditional menswear by making everyday life more comfortable for men across the globe.
Their ethos of making great looking clothes that are also extremely comfortable to wear quickly captured the imagination. And it led to them securing a fundamentally important investment after they appeared on the Danish TV show Løvens Hule (the Danish version of Dragon’s Den) in 2018. Since then, the huge success of their online store has seen them open physical stores in major cities across Europe.
For some retailers, customer experience (CX) is only ever a buzzword. For others, CX is a way of life. It’s embedded deep within the core of their DNA and shapes decision making across the entire organization.
For Shaping New Tomorrow, one of the hottest properties and fastest growing brands in retail, an unrelenting focus on creating extraordinary experiences for their customers has helped fuel their incredible growth.
They needed to find retail tech to grow with them and to help them deliver on their customer promise - and we’re super excited to be working with them.
As Sebastian Juul Jensen, CX Manager at SNT, says: “We’ve come very far with Sitoo - the partnership we have with them is great - and our omnichannel offering is already much better than it used to be.
“The focus and discussions we have are always fruitful and the base technology in the POS is awesome. The user interface is so easy for store associates that they just go into one of our stores and learn it in an instant because it’s just like using a smart device.
“Other systems are rooted in legacy and are very heavy to learn and to use. The partnership is only going to grow and be more important in the future.”
