Blog Posts

Stockholm,

Measuring influencer ROI in a post-COVID world

In times of uncertainty, we tend to turn to the familiar. Influencers speak for consumers and, in turn, consumers turn to influencers for guidance, reassurance, help, inspiration, and everything in between.

Stockholm,

Four steps every retailer can take towards retail nirvana

Retailers no longer need to be convinced omnichannel is the path to increased profitability. Let’s face it, omnichannel in it’s different forms has been around for years. So why are countless retailers still getting it wrong?

Stockholm,

The different types of customer and what they want from your store

What do customers want? It’s a simple question but one your business is likely asking over and over again. Because, let’s face it, there are certain things customers want in 2019 that simply didn’t exist a decade ago. Here’s who they are, want they expect and how you can give it to them.

Stockholm,

Så förändras handeln genom startup-förvärv

Startups inom tech flyttar närmare detaljhandeln. Walmart och Nordstrom har under året båda förvärvat teknikfokuserade startups för att flytta fram positionerna - och de är inte ensamma.

Stockholm,

Så satsar Åhléns på nya koncept

Ökad digital närvaro och nytt outletkoncept står skrivet i Åhléns framtidsplaner. Gustaf Öhrn, VD på Åhléns, menar att hela kedjan står inför en brutal förändringsresa som kommer leda varuhuset in en ny era.