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Stockholm,

Measuring influencer ROI in a post-COVID world

In times of uncertainty, we tend to turn to the familiar. Influencers speak for consumers and, in turn, consumers turn to influencers for guidance, reassurance, help, inspiration, and everything in between.

Stockholm,

Four steps every retailer can take towards retail nirvana

Retailers no longer need to be convinced omnichannel is the path to increased profitability. Let’s face it, omnichannel in it’s different forms has been around for years. So why are countless retailers still getting it wrong?