Integrated retail levels-up with new partnership between Sitoo & Zalando

2020 saw ecommerce explode in popularity with 10 years worth of growth happening in just three months (Source: McKinsey)  as a result of COVID-19. This growth in popularity of online shopping has accelerated the need for physical retailers to digitize their business.

The partnership between Sitoo and Zalando will see the integration of the Sitoo cloud-native POS and unified commerce platform into Zalando’s Connected Retail platform. This integration will make it simple for retailers to easily connect their stores into Zalando Connected Retail meaning they can increase their revenue and turnover as well as providing customers with more product and fulfillment options – such as fulfilling and shipping orders directly from the store.

“With Connected Retail, we offer stores the possibility to sell to millions of Zalando customers. We are happy to have Sitoo on board to enable retailers to connect their stores even faster and ensure a seamless and easy onboarding,” says Carsten Keller, VP Direct-to-Consumer at Zalando.

Jens Levin, co-founder and CEO at Sitoo, adds: “Embracing unified commerce is more important for retailers now than ever before. At Sitoo, we want to continue to help retailers make unified commerce a reality by unifying all in-store and onlines sales channels in real-time.

“This integration will help retailers maximize the potential of their inventory, improve CX, and transform their fulfillment capabilities. Supporting Zalando’s push for a more connected future is a vital component for a seamless cross-channel customer experience.”