European expansion picks up pace as Sitoo open new Netherlands office

Fresh off the back of opening new offices in the UK and Denmark, Sitoo is continuing its European expansion with a new office in the heart of Amsterdam.

The move comes after another hugely successful year for the Swedish tech company which has seen retailers like Varner, Haglöfs, Skechers, Norrøna, Lakrids by Bülow, Levi’s and Oscar Jacobson roll out Sitoo’s marketing-leading POS and Unified Commerce Platform in stores across the globe.

The second half of 2022 saw retail sales in the Netherlands reach record highs and, with the first Dutch customers beginning to use the Sitoo Platform, it was the perfect time for the company to continue its expansion.

“The Dutch market is one we’ve been looking at for a long time and we’re really excited to now have a presence in the country,” says Jens Levin, Sitoo co-founder and CEO. “Physical retail is on the up throughout Europe and the Netherlands is no different. We think retailers in the country – and their customers – are going to love our product and the impact it will have on their businesses.”

The new Sitoo office is located right on the canals of Amsterdam in the former ‘Muntstaete’ financial center which has recently been transformed into a 6.000 m² tech hub buzzing with fast-growing startups and software companies.

Sitoo helps global retailers create positive shopping experiences every time and everywhere with the cloud-native Unified Commerce Platform anchored by POS. The platform gives retailers flexibility to unify all sales channels and run stores on their terms. It future-proofs retail operations, empowers store associates, and makes shopping seamless and simple.