John Henric takes CX to new heights with Sitoo

Johan Henric Sitoo

One of the pioneers of modern, affordable luxury fashion is pushing the boundaries of CX thanks to a new partnership with Sitoo.

Swedish menswear fashion brand, John Henric, has thirteen stores across Sweden and rolled out Sitoo POS and Unified Commerce Platform at the end of August 2021. John Henric is an exclusive producer-to-consumer brand that cuts out the middleman to offer high quality, genuine craftsmanship at affordable prices.

Founded in 2008, the brand has seen phenomenal growth. Physical stores have played a huge role in this growth and delivering exceptional CX has always been a priority for John Henric.

With customer shopping habits constantly evolving, the team at John Henric knew they needed to invest in game-changing technology to ensure their customers could always get what they want, when they wanted it.

“Our vision has always been to give our customers one true experience of our brand wherever they interact with us,” says John Ekström, CEO of John Henric. “To do this, we wanted to find a POS and Unified Commerce Platform that would make everything seamless for our customers.

Sitoo was the perfect fit for us. They have a great product and a dynamic team who are retail experts. – John Ekström, CEO of John Henric

“Sitoo was the perfect fit for us. They have a great product and a dynamic team who are retail experts. With Sitoo rolled out across our stores there’s a whole host of benefits our customers can enjoy – specifically ‘endless aisle’ capabilities and returning online orders to our stores.”

The Endless Aisle capabilities means John Henric’s store associates will be able to access all stocks, display the entire product catalog and sell products available in other stores or online. This means John Henric’s customers can always find what they are looking for and be served on their terms. Not only does this boost CX, it maximizes sales.

Physical stores are a vital part of our business model.
– John Ekström, CEO of John Henric

John Ekström continues: “Physical stores are a vital part of our business model. Our customers like to touch, feel and try on our products. Our job is to make sure they have a fantastic experience every time they step through our doors – and this job just got so much easier thanks to Sitoo.

“Retail is always evolving and, if you want to be successful, you have to stay ahead of new and emerging customer behaviour. Investing in game-changing technology is the most effective way of doing this and, when you find a solution like Sitoo that benefits both your associates and your customers, it’s a win-win.”

Jens Levin, CEO and co-founder of Sitoo, adds: “John Henric is a great example of a retailer that’s always prepared to push the boundaries and go further than others. The commitment they have to their customers is second to none and we know, with the new capabilities they have with Sitoo, they’ll keep on raising the CX bar. We’re delighted to be working with them and incredibly excited to be part of their journey.”

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