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Highsnobiety’s airport pop-up takes flight with Sitoo

The sky’s the limit for a unique, new airport retail experience which is set to take shoppers to cloud nine.

World-renowned Highsnobiety, who champion the best of our culture and connect people through a love of style, has partnered with Zurich Airport to launch GATEZERO, a progressive and experimental, luxury concept store that reforms travel retail from the ground up.

For six months, GATEZERO will offer a curated assortment of over 15 international brands ranging from ready-to-wear, shoes, watches and jewelry to eyewear and beauty. Over 120 square meters, visitors can discover a curated selection of products from brands including Acne Studios, Advisory Board Crystals, Ambush, Balenciaga, Bottega Veneta, Burgunder, Byredo, Comme des Garçons, Gucci, Hatton Labs, IWC, Jil Sander, LOEWE, MediCom Toy, On Running, Salomon,Sigg, Saint Laurent, and more. In addition, limited edition releases and Highsnobiety’s Private Label Collection will be available at GATEZERO.

To launch the pop-up, Highsnobiety had to find a POS platform that was simple to use, required little training, could be implemented quickly and had a very modern, clean look and feel.

We are focusing on the new generation of luxury consumers.
David Fischer, CEO and founder of Highsnobiety

David Fischer, CEO and founder of Highsnobiety, explains: “We always like to show up in unexpected ways and in unexpected places to push boundaries and drive innovation. With GATEZERO, we are focusing on the new generation of luxury consumers. Together with Zurich Airport, we want to create an innovative shopping experience that reflects precisely these values.

Sitoo is the best in the business.
David Fischer, CEO and founder of Highsnobiety

“To do this effectively, we needed to find a point of sale that made the experience seamless for shoppers and captured the essence of the store. Sitoo is the best in the business. The experience they have with high end fashion and luxury retail stood them apart from the competition. Their solution is so simple to use, incredibly effective and it looks sleek, fantastic and modern – which were the exact qualities we were looking for.”

GATEZERO places experiential shopping front and centre. Designed in collaboration with design agency Brinkworth, which is known for its work with Supreme, Selfridges, Rapha and End Clothing, the store’s open and raw aesthetic presents endless possibilities for displaying products –– allowing travelers to dive into the inspiring world of thoughtfully selected brands.

The in-store tech had to compliment and work in tandem with the store’s concept and aesthetic. Sitoo is cloud native and mobile first, allowing store associates to serve customers anywhere and add to the experience.

Jens Levin, Sitoo co-founder and CEO, adds: “Increasingly, more and more brands look towards collaboration as ways of extending reach and take on pop-up store opportunities as the most effective form of physical retail. In doing this, they need tech that’s easy to use and can be up and running in no time.

“We’re delighted to be working with Highsnobiety for the GATEZERO concept. It’s really pushing the boundaries of what’s possible with airport retail and is the perfect fit for Sitoo.”

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