In times of uncertainty, we tend to turn to the familiar. Influencers speak for consumers and, in turn, consumers turn to influencers for guidance, reassurance, help, inspiration, and everything in between.
CV-19 has presented a unique set of challenges to retailers across the world but, among the turmoil, there’s opportunity.
We’re in the midst of the biggest global peace-time crisis and every sector has been hit hard by the spread of Covid-19.
Retailers no longer need to be convinced omnichannel is the path to increased profitability. Let’s face it, omnichannel in it’s different forms has been around for years. So why are countless retailers still getting it wrong?
In order to be successful - and deliver an exceptional customer experience - one of the most important aspects retailers have to get right is inventory management.
As we step into 2020, retailers the world over face a unique set of challenges. But what do these challenges look like and how are they shaping the future of retail?
From the fake news of the retail apocalypse through to making every moment in the customer journey matter, here's what we learnt from our Retail Breakfast Club in Stockholm, October 2019.
What do customers want? It’s a simple question but one your business is likely asking over and over again. Because, let’s face it, there are certain things customers want in 2019 that simply didn’t exist a decade ago. Here’s who they are, want they expect and how you can give it to them.
A single-brand strategy that spans several channels is key to the success of almost any brand. At the heart of this strategy is the realization that brick and mortar often serve as the hub of the brand’s ecosystem, driving sales online and vice versa.