Retailers no longer need to be convinced omnichannel is the path to increased profitability. Let’s face it, omnichannel in it’s different forms has been around for years. So why are countless retailers still getting it wrong?
A single-brand strategy that spans several channels is key to the success of almost any brand. At the heart of this strategy is the realization that brick and mortar often serve as the hub of the brand’s ecosystem, driving sales online and vice versa.