Tips for Site Studio Users

Tip #1 - Optimize your website for search engines >>

Tip #2 - Make a backup copy of your website >>

Tips for Newsletter Studio Users

Tip #3 - Good to know when sending newsletters >>
Tip #4 - Add a subscription form for your newsletter >>

Tip #5 - Experience the simplicity of image handling in Newsletter Studio >>

 

 

Tip #2 - Good to know when sending newsletters

Email marketing is probably the most cost effective way of marketing. Here is some advice to make the most of your email marketing. There is no production, materials or postage expense. All you need is Newsletter Studio.

Contents

The information in the Newsletter should be short BUT still have an impact.

Adjust the contents to your target audience.

Your newsletter is not a web page. Keep it simple and clear. The message of the newsletter should be understood with just a glance.

Refer to a website if you have a lot of information.

Personalize the newsletter by adding fields, e.g. "First Name"

To avoid spam filters do not use too many or too large images.

The subject is very important in order to get your newsletter read.
(See: Email settings)

To avoid unwanted words in the Newsletter use "Spam Check" before sending.

Place the most important information at the top of the newsletter.

 

Design

Let your graphical profile show in your newsletter.

Use bullet points to sum up what you want to say.

Make it easy to read by shortening sentences.

Do not use small fonts, minimum of 10 pixels

Avoid animations, background images and forms in the newsletter.

Insert a link to the Internet version of the newsletter.

Insert a footer with your contact information.

Have the option to unsubscribe.

 

Sending

Test send the newsletter to yourself and colleagues.

Try to locate opportunities to gather email addresses.

Site Studio

Newsletter Studio